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Advertising

Economic analysis of advertising dates to the thirties and forties, when critics attacked it as a monopolistic and wasteful practice. Defenders soon emerged who argued that advertising promotes competition and lowers the cost of providing information to consumers and distributing goods. Today, most economists side with the defenders most of the time.

advertising - effectiveness?

How can the effectiveness of an advert be judged?

advertising - setting the advertising budget

A famous comment usually attributed to Lord Leverhulme goes: “I know that half of my advertising budget is wasted, but I’m not sure which half”

advertising- media

There is a huge variety of media available through which a business can conduct an advertising campaign.

advertising- why and what?

On the face of it these seem like two fairly obvious questions. But they are significant. Advertising can be a very expensive promotional tool.

Alternatif Pazarlama Stratejileri

İşletmeler, pazar araştırması sonucu, dış çevre faktörlerini de dikkate aldıktan sonra, bu şartlar çerçevesinde kendi imkan ve kaynakları ile talebe uygun mamulleri pazara sunmaya çalışacaklardır.

alternatives to a marketing orientation

Whilst marketing text books usually suggest that successful business will be "marketing orientated", it is the case in the real world not all businesses subscribe to the marketing concept.

Am I in a Dead End Job?

Opinions vary on what constitutes a dead end job, but essentially, a dead end job is defined as a terminal position with no prospects of promotion, pay raise or increased responsibility.

Başarılı Bir Promosyon Kampanyası İçin 7 İpucu

Başarılı promosyon kampanyalarının tek açıklaması şans değildir. Hedeflere ulaşmak için promosyon ürün programları dikkatli bir şekilde planlanmalı, hedef kitle, bütçe ve tabi ki sonuçta elde edilecek netice dikkate alınmalıdır.

Basın Bülteni Ne İşe Yarar Ve Nasıl Hazırlanır?

Bir firmanın kamuoyundaki görünürlüğü, güçlü tanıtımla artar. Kendinizi ya da ürünlerinizi tanıtarak, hedef kitleniz açısından değerinizi artırabilirsiniz.

Bir Halkla İlişkiler Firması Nasıl Seçilir?

Halkla ilişkiler, genel olarak kabul edildiği şekliyle bir yönetim fonksiyonu (şimdilerde buna ek olarak bir de pazarlama fonksiyonu) olarak kabul görmektedir.

Blog Pazarlama ve Ağızdan Ağıza Pazarlamanın Gücü

Basecamp, proje işbirliği, yönetimi ve görevi yazılımının ilk defa nasıl duyulduğuyla ilgili olarak yapılan bir araştırmada çıkan sonuçlar şu şekildedir:

BLOGLA PAZARLAMADA VİRAL PAZARLAMA ETKİSİ NEDİR?

SALDIRISOKMAKOPYALAMAYAYILMABLOGLA PAZARLAMADA VİRAL PAZARLAMA ETKİSİ ...

Blogla Pazarlamanın Farklılıkları

Blogla Pazarlamanın, Pazarlama, Halkla İlişkiler ve Reklamdan Farklılıkları:Pazarlama(Marketing): Ben Harika Bir Aşığım...Halkla İlişkiler(Public Relations): Güven Bana, O Harika Bir A& ...

Brand Names

Consumers always have incomplete information about product availability, quality, and alternative prices. Such "imperfect information" leads them to rely on brand names, which lessen the costs of acquiring product information.

Brand names should reflect brand values

Companies should not base their brand name decision simply on the availability of a domain name, says Wolff Olins' Daniel Letts. He points out that the name should say something about the brand itself. The process by which new brands such as Monday, 3 and 02 are created has attracted a lot of attention recently. Some of these brand names are getting a lot of flak. Their visibility makes them an easy target, yet they play an essential part in enabling their customers to gain access to them online. A name is critical, but sometimes problematic, because of the assumption that there is no large domain estate left.

Brand positioning

Brands can be positioned against competing brands on a perceptual map.

Brands

A brand is a product with unique character, for instance in design or image. It is consistent and well recognised.

brands - brand extension and stretching

Marketers have long recognised that strong brand names that deliver higher sales and profits (i.e. those that have brand equity) have the potential to work their magic on other products.

brands - brand names

How should brand names be chosen? Is the name important? Marketing theory suggests that there are three main types of brand name:

brands - types

There are two main types of brand – manufacturer brands and own-label brands.

buyer behaviour - cultural factors

Cultural factors have a significant impact on customer behaviour.

buyer behaviour - decision-making process

Research suggests that customers go through a five-stage decision-making process in any purchase

buyer behaviour - introduction

An important part of the marketing process is to understand why a customer or buyer makes a purchase.

buyer behaviour - new products

How do customers approach the process of buying a new product? How does this differ from the process for buying a product which the customer has bought before? What is meant by a “new product”?

buyer behaviour - social factors

A customer’s buying behaviour is also influenced by social factors, such as the groups to which the customer belongs and social status.

buyer behaviour - stimulus-response model

Marketing management must try to work out what goes on the in the mind of the customer – the “black box”.

Carrefour Migros Tansaş Şok Dia Tesco Kipa ve BİM

Pazar araştırma şirketi Ipsos KMG Ekim 2006-Eylül 2007 dönemini kapsayan "Yöneticinin Ulusal Zincirler Rehberi" raporunda Türkiye’deki önemli zincir marketlerden Migros, Tansaş, Şok, Carrefour, Dia, Tesco Kipa, BİM’i mercek altına aldı.

Competition

"Competition," wrote Samuel Johnson, "is the act of endeavoring to gain what another endeavors to gain at the same time." We are all familiar with competition—from childhood games, from sporting contests, from trying to get ahead in our jobs. But our firsthand familiarity does not tell us how vitally important competition is to the study of economic life.

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